Underpriced Attention…In a Digital Age. Who knew?

Is print really dead? Or is there a new shift happening? Or did we finally stopped scrolling to see it?

I know this The New York Times article has already seen some traction in some circles despite it being behind a paywall but if you don't already subscribe to NYT then my comments probably will not resonate anyway.

This article highlights some of the better independent publishers (Mountain Gazette and Adventure Journal) who are leading the charge of perhaps what could be a new positive shift in print journalism. But don't be fooled as some of these titles have been around longer than others and have weathered the storm better than others due to focusing on their reader and not just the advertiser.

I would love to hear from those who still include print in their media planning and what industry they are in. Is there a specific market(s) that this model resonates with best?

Or is it best suited for special interest titles as mentioned in the article? I do see it evolve beyond what would rest on your coffee table.

Even as someone who now wears glasses to read my The Surfer's Journal I love seeing those who stayed true to their craft grow even stronger while evolving their model where it makes sense (running digital ads for print subscriptions, very effective UX on mobile experience, etc).

Finding a medium where the audience is engaged, entertained and passionate does not mean it is new. You just need to read between the lines - literally.