PROBLEM: CRAFT’s November holiday sales year-over-year growth had stalled to under 5%
SOLUTION: Developed a scalable marketing strategy that moved away from a single channel focus to adding multiple new profitable sales channels and initiating a new customer acquisition campaign.
RESULTS
Increase of monthly revenue by 91% YoY
Increased conversion rate by 45% YoY
Increased number of total orders by 97% YoY
Grew email channel to become #1 revenue channel (owning 1st party data to their largest sales channel)
Launched a full funnel customer journey specifically focused on holiday period starting with lead up tactics bringing them through the holiday sales then thank you series with upsell tactics
Created a scalable strategy to be leveraged on any size campaign

PROBLEM: bern’s national sell thru was slow and minimal
SOLUTION: Developed a marketing strategy with an objective to drive sell thru of core seasonal offering at targeted regional key accounts utilizing local ambassadors, key account captains and regional marketing campaigns.
RESULTS
Increase of at once sales of 149% in first 3.5 months
An average of 105% Increased YoY sales at 20 key accounts within first 12 months
Created a scalable campaign that was then leveraged year round around each product category

Case Studies