How I grew CRAFT Sportswear’s Holiday Campaign sales by 91% year over year.

Problem: CRAFT’s November holiday sales year over year growth had stalled to under 5%

Solution: Developed a scalable marketing strategy that moved away from a single channel focus to adding multiple new profitable sales channels and initiating a new customer acquisition campaign.

Result: 

  • Increase of monthly revenue by 91% YoY

  • Increased conversion rate by 45% YoY

  • Increased number of total orders by 97% YoY

  • Grew email channel to become #1 revenue channel (owning 1st party data to their largest sales channel)

  • Launched a full funnel customer journey specifically focused on holiday period starting with lead up tactics bringing them through the holiday sales then thank you series with upsell tactics

  • Created a scalable strategy to be leveraged on any size campaign