Because today’s marketing is outpacing your marketing
joho & co. offers Fractional CMO services that drive predictable and profitable growth for omni-channel companies.
Our world is changing…
so should your marketing.
As Fractional CMOs we help you grow today while scaling for tomorrow. When an agency or new hire does not fit your budget or need we are designed to bridge that gap with expertise in strategy, leadership and driving accountability.
Top 3 Challenges We Solve
1. Missing strategy
Symptom: your team and your maketing strategy are not operating at a high level reducing your ROI on the teams and tactics
Solution: replace marketing plans with a marketing strategy that aligns with your overall business objectives
2. Lack of time & resources
Symptom: the marketing team is reporting to the CEO not allowing them to drive the company's objectives
Solution: add a strategic experienced leader to your management team that offers a strategic vision, proven leadership and accountability.
3. Previous marketing plans underperformed
Symptom: your marketing plans are udnerperforming causing limited or no growth
Solution: add an experienced strategic marketing leader to your management team that offers a strategic vision, proven leadership and accountability.
Testimonials
“During his time as Craft Sportswear's Fractional CMO, Jon fine-tuned our DTC approach to drive revenue and profit! Despite tight resources, he hustled to squeeze maximum ROI out of every dollar and was quick to pivot based on the data. Especially with our email marketing, he led the charge in building a large and clean database that drove significant high-margin revenue throughout the year.”
-Eric Schenker
CEO, CRAFT SPORTSWEAR
“Jon has been instrumental in coaching our agency’s teams on the intricacies of the brand, sales trends and products. He's also been a huge compliment to our analytics teams by giving insight into the business that would otherwise be lost. His depth of knowledge on brands, media and marketing make him a tremendous asset!”
-Jason Rivera
PARTNER, CARBON
When creating the right content you can build targeted communities that want to purchase from your brand.
It then becomes vital to engage with them beyond the sale with a focus on retaining the relationship and turning customer in loyal fans of the brand.
Our Approach
PHASE 1
Each business we partner with is at a unique point of growth. So we work together using a phased approach suited to your current landscape designed to create an interconnected commerce strategy.
PHASE 2
What We Do
Fractional leadership. Channel management. GTM Plans.
How We Work Together
Engaged Leadership
Function as a fractional Chief Marketing Officer for your business
Executes a marketing framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
Hire, train, evaluate and fire vendors, employees, & contractors
3-month minimum commitment (short-term, high-octane)
Start-up or established company with a strong marketing team in place of need to builf one. Looking for strategic oversight and leadership
Ongoing Advisor
Provide myself as a CMO Advisor leading your team as a strategic advisor
Available after Half-Day Consultative Strategy Session
Quarterly Planning calls, Sprint Planning calls led twice-monthly
Unlimited email correspondence
Grow long-term with the least financial risk
6-month commitment
Executes a marketing framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
Deliver quarterly strategy during a 4-hour Strategy Session is held where we work together to finalize remmaing 20% of strategy. This would be a custom, bespoke strategy based on your company’s needs.
Includes immediate marketing punch list, list of blind spots, and marketing campaigns for next 1-4 months
Annual revenue of $1M or more with internal marketing horsepower but limited strategic experience. Typically CEO is still running the marketing and wants to explore new markeitng opportunities but not ready for any commitment.
Deliverable
Type of Business
Strategic Consult
Your business has the team but needs marketing leadership to keep accountabliity and deliverables on track. Great add-on to a strategic consult.
Who We Are
joho & co. was founded by Jon Howard to bring modern marketing to brands and businesses that need to bridge their marketing gap. With over 20 years of experience on both sides of the marketing table, we have developed a team of experienced and passionate marketers who have built brands and grown businesses in the outdoor, action, and lifestyle industries. We are in the business of creating demand where we build processes, strategies, and campaigns to exceed your marketing objectives.
Brands we have worked with
Contact Us
We prioritize open lines of communication. A process which starts with an open conversation. We can discuss your businesses pain points, effective marketing strategies, meatball recipes or your favorite ski trip. Because we need to get to know you and your business before we can help you.
Who We Work With
-
pre-launch companies
seeking to lay strong foundations
-
challenger brands
who have ambitions beyond the conventional
-
early-stage brands
looking for marketing horsepower to scale
-
established brands
seeking a fresh outlook
-
in-house teams
needing to bridge the gap
-
passionate people
looking for fruitful partnerships
Market volatility can be
advantageous.
As long as you have a plan.